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Case study: redesigning a flagship event

15. June 2018

Case study: redesigning a flagship event

The time has come. The team of Meeting Professionals International (MPI) has decided to redesign their annual event by researching their customers’ event experience with ExperienceFellow.

Bildergebnis für wec 18

In 2018, MPI as the organizers of World Education Congress – WEC18 decided it was time for a change, for becoming more user-centric. Thus, as a first step towards this direction, the largest meeting and event industry association worldwide, set up an ExperienceFellow research project to learn more about their users current experiences, issues and desires.

The article by Ruud Janssen gives brilliant insights into how they collected and analyzed feedback from their participants to improve the event experience.

Go to the article

Katharina takes care of marketing and communications at More than Metrics. With her background in business and psychology she loves both logical as well as empathic thinking.