Service Design Smaply

Cheat sheet: personas

24. October 2018

Cheat sheet: personas

A persona is a rich description of a fictional person who exemplifies a specific group of people. Personas make it easier to empathize with customers, employees, and other stakeholders. Here’s how to visualize them.

Personas are often used to describe a group of people that represent a customer segment. Even thought it’s essential to always keep your individual case in mind, you can use diverse description types to develop them. Some examples for interesting characteristics are:

  • Demographics, like age, gender, occupation
  • Descriptions of stories and characteristics
  • Expectations and goals
  • Images

The cheat sheet gives you an overview on some frequently used types of information how to use them on a persona template.  

If you want to learn more about journey mapping, personas and stakeholder maps check out our video tutorials on how to create a journey map with Smaply or read mor about personas.

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